Dive Brief:
- Old Navy is offering same-day deliveries via DoorDash to shoppers nationwide, the clothing brand announced last month.
- Through the delivery app, shoppers can order denim, activewear, holiday-themed pajamas and other items from more than 1,000 Old Navy locations across the U.S., according to the press release.
- Since DoorDash launched its on-demand delivery service for retailers in 2023, it has added other major retailers to its platform, including Ulta Beauty, Home Depot and Academy Sports and Outdoors.
Dive Insight:
Old Navy’s DoorDash partnership comes at a time when many shoppers are looking for convenience.
“We like to meet customers where they are – on their terms,” Haio Barbeito, Old Navy’s brand president and CEO, said in a press release. “For us, that means removing friction and adding joy, making it easy for our customers and their families to get what they love, how and when they want it. Partnering with DoorDash brings that spirit to life by introducing same-day delivery – a whole new value proposition that helps customers save both time and money. It makes shopping for great style as simple and accessible as ordering dinner or groceries.”
Old Navy’s partnership with DoorDash builds upon the app’s continued growth in the retail category. DoorDash said it has seen increased interest in on-demand apparel.
Last December, more than a quarter of the app’s monthly active users ordered items in at least one new vertical category, including retail, per the press release.
