- Maersk Line inked a deal with Big Ocean Data on Monday to track its roughly 630 owned and chartered vessels real-time via satellite, according to a press release.
- In addition to the tracking services, Big Ocean Data offers navigation and security data, least-risk routing capabilities and historical analytics services in its mobile- and desktop-optimized web platform.
- Big Ocean Data was launched in February 2016 by Globavista, a vessel tracking and monitoring provider, boasting the platform's innovative use of Satellite AIS data for tracking and easy integration with other systems or data feeds.
Big Ocean Data's remarkable success in signing Maersk Line despite less than nine-months in operation is symbolic of the growing demand for supply chain visibility and data integration within Transportation Management Systems.
Web-based platforms allow for rapid adoption for both shippers and carriers and permit mobile access for the operators within vessels and throughout various facilities. Meanwhile, the platform repurposes a decade-old technology — AIS signals are typically used to transmit to ports and nearby vessels — for satellite tracking, further decreasing implementation costs since most ships already use the technology.
Such savings on implementation are not lost during cost-benefit analyses, particularly as the shipping industry faces fiscal difficulties. Big Ocean Data is not the only company providing AIS-based tracking platforms, although the Maersk contract will certainly raise the company's profile.