Dive Brief:
- Walmart is testing the use of dark stores, or brick-and-mortar locations that fulfill online orders but are not open to the public, the company confirmed Wednesday.
- The retailer is currently piloting the concept in Dallas.
- The dark stores will carry some of the retailer’s most popular products, as was first reported by Bloomberg. Another location is planned for Bentonville, Arkansas, the retailer’s hometown, per the publication.
Dive Insight:
A dark store may look like a regular shopping location, but there’s a catch: the public isn’t allowed inside.
“We regularly test new tools, features, and capabilities to better connect with and serve our customers — wherever and however they choose to shop,” a Walmart spokesperson said in an email to Retail Dive. “Regardless of the channel, our goal remains the same: to deliver a fast, seamless, and engaging customer experience.”
Dark stores are used to speed up and streamline online fulfillment, which is important for a retailer that is accelerating its operations. The company has been using its store footprint and technology, including drones, to advance delivery in recent years.
Walmart U.S. achieved e-commerce profitability in Q1 for the first time, with sales up 21%, a metric CFO John David Rainey said is “an important milestone for our company.”
E-commerce net delivery costs have declined as the retailer densifies last-mile deliveries and as Walmart shoppers pay fees for faster delivery services, per Rainey. The company anticipates soon reaching 95% of the U.S. population with delivery options of three hours or less. The number of deliveries by Walmart in under three hours grew by 91% in Q1 compared to the year-ago quarter.
