Dive Brief:

• UPS expects to process 1.9 million returns Thursday, up 26% year over year, according to a company press release.

• The increase marks a seventh-consecutive record, thereby "illustrating how e-commerce continues transforming shopping patterns," the company said. 

• Consumers can take UPS returns to UPS' drop boxes, Store locations, Access Point locations or to its fleet of delivery drivers, who can directly receive a return package with a label, per the release.

Dive Insight:

Logistics providers and retailers are bracing for a flood of returns. 

According to Oracle Retail, 77% of consumers plan a gift return this holiday season, with 65% returning in store and 32% anticipating a return via mail. The ease — or friction — behind that process can impact how shoppers feel about retailers. A UPS "Pulse of the Online Shopper Study" revealed that 73% of online shoppers say the returns experience impacts their likelihood to purchase from a retailer again. 

"For retailers, a seamless returns process is essential to keeping and growing business," Kevin Warren, UPS chief marketing officer, said in a statement. 

Retailers and consumers seem to be at a disconnect regarding the ease of returns overall. A separate Oracle survey revealed that 57% of consumers say returns are a hassle or could be easier, while 57% of retailers said returning products is "very easy." 

To deal with the influx, logistics providers and retailers seek creative solutions to streamline services.

Through a partnership, Kohl's this year decided to accept Amazon returns in its stores. UPS completed a rollout of UPS Access Points to over 1,000 Michael's stores and partnered with Advanced Auto Parts and CVS Pharmacy locations. FedEx and Dollar General partnered to offer in-store package pickup and drop-off at 8,000 Dollar General locations.