Dive Brief:
- DHL Express has launched a "Where Everything Clicks" campaign, which will provide resources to e-commerce companies seeking to improve their international presence.
- According to the press release, 70% of online buyers bought from an international site in 2017, compared to 64% in 2016.
- The first phase of DHL's campaign will focus on support for e-commerce start-ups, Greg Hewitt, CEO for DHL Express U.S., told Supply Chain Dive in an email. The campaign will help "those really in their infancy and looking for easy, tangible advice on how to create their own e-commerce presence."
Dive Insight:
E-commerce growth has been explosive, not only in the U.S. but also around the world, and it's putting stress on e-commerce logistics networks.
"Consumer expectations have changed ... and prospective e-tailers are left facing a myriad of challenges," Hewitt said.
DHL intends to help e-commerce companies streamline their operations and logistics so as to gain a competitive edge.
Some of the services "Where Everything Clicks" provides include identifying competitors, identifying online traffic sources so as to "[flag] potential sales outside of the seller's core market," providing online buyers with email and SMS notifications regarding a shipment's status and allowing buyers to change a delivery time or location.
Hewitt said DHL can provide "1:1 advice to e-tailers on finding new markets to tap into, and assessing areas of opportunity and improvement."
DHL's campaign is designed to empower e-commerce companies to have their logistics departments in sync with current consumer trends.
Consumers not only want fast, cheap shipping, but also flexible options for delivery and returns. DHL addresses specific consumer-facing issues, including website experience, basket and shopping cart check-out, customer service and live chat and personalization, Hewitt said.
"By providing opportunity and access to the global marketplace, alongside advice and support in growing their business beyond their country borders, we can help them expand their revenue and reach," he said.