Asos is leveraging traceability and compliance platform TrusTrace to gain real-time visibility into its supply chain, down to Tier 5, or the farm level, according to a Sept. 2 press release.
The artificial intelligence-powered platform aims to streamline risk, compliance and impact management operations, using data to prompt proactive decision-making and due diligence, per the release.
Asos will use TrusTrace’s technology for:
- Supply chain mapping to promote end-to-end visibility from Tier 1 to Tier 5
- Product-level traceability to track verified material data from source to final product
- Centralized compliance documentation to ensure operations adhere to evolving global regulations
- Configurable analytics and reporting to aid with supplier collaboration and ESG disclosures
“TrusTrace enables us to improve product traceability, helping us meet compliance standards, understand and address risks, and boost resilience in our supply chain by supporting our suppliers to implement improvements,” Asos EVP of Product Elena Martínez Ortiz said in a statement.
Asos is upgrading its technology stack as the fashion industry contends with numerous challenges, including a dynamic trade and tariff policy landscape and a push for labor transparency and emissions reductions.
Earlier this year, Asos also tapped the Celonis Process Intelligence platform to better connect its inbound supply chain, logistics and outbound delivery and returns operations to provide a holistic view of its supply chain. Asos plans to use the metrics to help streamline and enhance order fulfillment processes.
In June, Asos said it was also considering using Celonis across other business operations, such as order and warehouse management.
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