DHL adds new online freight booking service
- DHL Global Forwarding is now offering an online air freight quote and booking platform called Freightquote, which offers door-to-door, airport-to-airport or a combination of either, The Loadstar reported Thursday.
- Available in 40 countries, Freightquote manages major tradelanes and point pairs. Immediate quotes for general cargo up to 2,000kg are provided, along with two transit speeds.
- The move is seen as further resistance to third party booking sites that are not aligned with particular logistics companies.
Because Freightquote connects to DHLInteractive, the company's online customer shipping and tracking portal, DHL's new service will streamline customers' experience, which makes DHL a more attractive 3PL.
As shippers and carriers rely less on freight forwarders and brokers, this new service gives DHL a leg up, even though it is one of the biggest 3PLs in the world. Thus, DHL probably hasn't lost a significant amount of business to third party booking sites, but the move will likely boost profits.
A service like Freightquote can be pretty significant for a 3PL because it simplifies the logistics process enough to keep customers from straying to third parties, while providing the assurance of a globally trusted brand. As technology and automation continue to simplify and streamline the supply chain process, more 3PLs will likely try to be all-encompassing in their services.