Spend a day inside a 3PL, and the challenge becomes obvious.

Teams are juggling carriers, rates, invoices, customer demands, packaging requirements, and warehouse operations all while margins tighten and expectations rise. It’s one of the most operationally complex jobs in logistics, and yet many 3PLs are still running on technology stacks that were never designed to show them where money is actually being made or lost.

That gap is what DiversiFi was built to fix.

DiversiFi, a 3PL-focused AI company, announced the launch of its initial product suite designed to help 3PLs protect margins, price with confidence, and make faster, more informed decisions across shipping and billing operations. The product launch coincides with the company’s recently completed $8 million funding, led by Sorenson Capital, Kickstart, and Peterson Ventures.

But the focus, company leaders say, isn’t the raise, it’s on the industry problems.

“We didn’t start DiversiFi to build another logistics tool,” said Caleb Nelson, CEO of DiversiFi. “We started it because 3PLs are asked to operate in one of the most complex environments in logistics with almost no visibility into where profitability is breaking down. The system wasn’t built to be fair or transparent and that’s what we’re fixing.”

Across the industry, margin leakage is common and often invisible until it’s too late.

For many 3PL operators:

• 32% of shipping invoices include fees that aren’t billed accurately
• 41% of shipments are assigned to the wrong carrier
• 74% of rate quotes are inaccurate from the start

These aren’t isolated mistakes. They’re symptoms of a deeper issue: disconnected systems.

Warehouse management systems track movement. Finance systems track dollars. Pricing and carrier decisions often live in spreadsheets or pieces of paper. The result is fragmented data, manual reconciliation, and decisions made without clear financial context.

DiversiFi addresses this gap by embedding AI directly into the workflows 3PLs use every day as a practical decision engine.

The company’s initial product launches include:

• AI Billing Tool – to surface missed charges and billing inaccuracies
• Dynamic Markup Engine – to price services with margin confidence
• BidBoost Sales – to help teams quote faster and win more business

Together, these tools are designed to give operators real-time visibility into shipping economics without forcing complex integrations or system replacements.

And the impact is already measurable. Among early customers, DiversiFi has helped achieve:

• 2× increases in sales close rates
• 28% average margin growth
• 18% reductions in shipping costs

“These aren’t inflated figures,” said CPO Kevin Miller. “They’re proof that when 3PLs finally have visibility and the right tools, they can compete and win in an industry that has fierce competition.”

The company’s primary customers today are 3PLs, especially fulfillment and small-parcel operators. The teams under the most pressure, with the fewest resources to fight back.

The timing is critical. The global third-party logistics market is projected to reach $2 trillion by 2030, making profitability and operational clarity more important than ever.

Looking ahead, DiversiFi is preparing a new product rollout in Q2 2026, built directly from customer feedback. The upcoming solution will address one of the most frustrating moments in shipping operations: margin leakage and inconsistent pricing during rate shopping, when revenue decisions are made in real time.

“Every shipper deserves to keep more money in their pocket,” added Caleb Nelson. “Our goal is to help 3PLs use AI to eliminate margin leakage, run more profitable businesses, and deliver real savings to their customers. When logistics works better, everyone wins.”

For DiversiFi, this next chapter isn’t just about growth. It’s about standing shoulder-to-shoulder with an industry that’s been underserved for too long. 

“We’re not here to tell 3PLs how to do their jobs,” added Caleb Nelson. “We work on top of the systems they already have, enhancing, not replacing their tech stack so they can build profitable businesses and deliver better results for their customers.”