Fidelity Fulfilment, a global logistics and fulfilment provider operating across the US, UK, and EU, has opened a new facility in Salt Lake City, Utah. The expansion marks a key milestone in the company’s rapid growth trajectory, reflecting broader trends reshaping the fulfilment industry today.
The new facility takes Fidelity’s US footprint to 88,000 sq. ft, and will enable the company to meet growing demand from customers both in the U.S. and beyond, looking for fast, flexible, and reliable fulfilment services in a market where speed, transparency, and sustainability are increasingly critical.
With an additional facility set to open in Kentucky in 2026, the two locations together will provide nationwide coverage, enabling retailers to meet delivery expectations for customers from coast to coast.
“Our Salt Lake City facility is more than just additional space, it reflects how the fulfilment landscape is changing,” says Stephen Williams, director and co-founder of Fidelity Fulfilment.
“We’re seeing a clear shift in the market: more European brands are launching into the U.S. and seeking fulfilment partners who can deliver integrated, scalable operations across regions. At the same time, we’re seeing many U.S. retailers expand from pure direct-to-consumer fulfilment into the B2B market, and they need a partner who can seamlessly handle both channels countrywide as they scale.”
Fidelity Fulfilment has experienced a 25% increase in headcount from 2024 to 2025, with an additional 20% growth expected next year as new U.S. sites come online. The company is on track to increase global revenue by 30% in 2026, with the U.S. expansion playing a central role in meeting rising market demand.
The company has recently secured global clients including TRIP, Lapland, Sense Wellness, and Cocoba, and new U.S. partnerships this year with Podium Nutrition, Naked Nutrition, Sock Academy, and Artem Straps.
Williams concludes: “Our growing U.S. network gives both American and international brands the reach and resilience they need to thrive in this market - whether that means faster delivery, lower emissions, or greater visibility across their operations.
“As more brands expand globally, having a trusted fulfilment partner that can operate seamlessly across regions has never been more important.”
Fidelity Fulfilment is a global provider of end-to-end logistics and fulfilment solutions, operating in the UK, US, and EU. The company helps consumer brands grow and compete by delivering fast, flexible, and reliable fulfilment services across multiple markets.