3rdwave, the shipment execution platform for global importers, has announced the launch of 3rdwave 2.0, a significant upgrade that brings real-time, product-level container visibility to international shippers — especially those in industries where full-container loads are the norm, like tires, wheels, furniture, and home goods.

This latest version of 3rdwave is designed to address a long-standing challenge: importers often struggle to predict exactly when containers will arrive at distribution centers or customer locations, and what impact delays or early arrivals will have on inventory, staffing, or space. Last mile container visibility has been difficult to achieve.

With 3rdwave 2.0, that uncertainty is over.

“For teams moving full containers of product, the stakes are too high for guesswork,” said David Blinick, CEO at 3rdwave. “3rdwave 2.0 delivers total visibility: what’s in the container, where it is, when it will arrive, and how delays impact downstream operations and cost. It empowers teams to keep stakeholders informed, control spend, and focus on what really matters — while the system handles the rest. This is a new era of execution in international transportation.”

Today’s volatile freight environment is marked by blank sailings, port congestion, and unpredictable delays. This results in variability, a lack of reliability, and increased unforeseen costs. Given this landscape, logistics teams need more than just location data. They need insights that can lead them to take confident action.

3rdwave 2.0 connects the dots between shipment, product, and impact so teams can:

• Track containers in real time (and position them within the corporate context)
• See SKUs and product-level details inside each container
• Generate reliable, stakeholder-ready ETAs
• Respond to exceptions before they escalate
• Replace spreadsheets with a shared source of truth

Unlike traditional tracking portals or legacy TMS platforms, 3rdwave 2.0 provides automated data aggregation and event-driven updates, enabling teams to stop firefighting and start executing with confidence.

While the new visibility and execution capabilities mark a significant leap forward, 3rdwave 2.0 continues to deliver the powerful functionality shippers have relied on for years, including:

• Trade compliance, customs, and ISF automation
• Landed cost management
• Freight contract oversight
• Customs brokerage coordination
• Full transportation execution and planning

From shipment to compliance, 3rdwave remains the only platform built to manage every phase of international inbound planning and execution. 3rdwave 2.0 is purpose-built for midsized and large importers moving full-container loads of time-sensitive product, especially when space, inventory levels, or downstream customer schedules depend on accurate arrival.

Key industries include:

• Tires and automotive parts
• Furniture and home goods
• Apparel and Textiles
• Consumer packaged goods (CPG)
• Pharmaceutical and biotech

“Integrating 3rdwave into our daily operations has streamlined our entire workflow,” said Doug Shaffer, Director of Transportation and Trade Compliance at Standard Textile, “giving us real-time visibility and control over our shipments and compliance processes.”

To learn more about 3rdwave 2.0 and how it’s helping high-stakes importers move from scramble to strategy, visit our platform page or schedule a personalized demo.