International Paper (NYSE: IP) today announced OHMEGA® Conductive Ink + Touchcode™, its latest technology that provides a new dimension to brand protection in the packaging industry.
The benefits of OHMEGA® Conductive Ink + Touchcode™ include the quick and easy activation through the end user’s phone’s browser, without the need for a camera or separate app; and a safe and secure platform that minimizes risk of spoofing, phishing, or counterfeiting.
“The role of packaging in customer experience is increasingly valued by brands. There is also a need for greater security due to looming risk and growing costs of cyber threats,” said Katie Diley, Innovation Marketing Manager at International Paper. “As ecommerce has boomed, the unboxing experience has become an expectation. OHMEGA® offers a unique interaction with brands and delivers customized, exclusive content. It can be tailored to meet exact requirements, which makes it a more attractive solution for specialized products.”
By enclosing a physical card containing a code to unlock an experience designed by the brand, corrugated packaging is the key to unboxing the possibilities of OHMEGA®. The eco-friendly ink uses electricity in the human body as its primary power source, conducting the ink and unlocking a unique interaction on customers’ touchscreen devices.
The OHMEGA® packaging solution allows brands to offer their customers exclusive content and loyalty programs tailored to their target audiences, as well as having access to an online dashboard to track, measure, and monitor customer engagement.
Those interested in this connected packaging solution can download a one-page summary, watch a video presentation, or reach out to International Paper to learn more about the benefits and possibilities of OHMEGA® for brands and products.
International Paper (NYSE: IP) is a leading global supplier of renewable fiber-based products. We produce corrugated packaging products that protect and promote goods, and enable worldwide commerce, and pulp for diapers, tissue and other personal care products that promote health and wellness. Headquartered in Memphis, Tenn., we employ approximately 38,000 colleagues globally. We serve customers worldwide, with manufacturing operations in North America, Latin America, North Africa and Europe. Net sales for 2021 were $19.4 billion. Additional information can be found by visiting InternationalPaper.com.