Effective and accurate demand planning is the key to profitability for organizations of all types and sizes. A recent Aberdeen survey revealed that unpredictable demand was the top challenge facing organizations today. In the case of organizations producing or selling manufactured goods, these decisions impact promotions, pricing, inventory management, supplier management, distribution management, and profitability analysis. Unfortunately, these organizations, and many like them, are also challenged by an inability to utilize data or collaborate effectively both internally and externally. This eBook can be used as a roadmap to coordinated operational planning by creating effective, holistic, agile plans that lead your organization to profitability in the face of shrinking margins.

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